{"id":154,"date":"2010-01-23T15:20:37","date_gmt":"2010-01-23T15:20:37","guid":{"rendered":"http:\/\/www.saasoft.com\/blog\/?p=154"},"modified":"2010-01-23T15:20:37","modified_gmt":"2010-01-23T15:20:37","slug":"improvement-costs-more-doesnt-it","status":"publish","type":"post","link":"https:\/\/hcse.blog\/?p=154","title":{"rendered":"Improvement costs more doesn&#8217;t it?"},"content":{"rendered":"<p style=\"text-align: left;\">We all know the phrase &#8220;<em>you get what you pay for<\/em>&#8221; and we all know from experience that\u00a0higher quality goods and services\u00a0cost more. So, it follows that if we\u00a0improve the quality of our product or service then we are always going to have to charge our customers more for\u00a0it.\u00a0But is that always the case?<\/p>\n<p style=\"text-align: left;\">If we add extra value to\u00a0the product then\u00a0it is likely that it will cost us more to do that and we may have to pass that cost on; but improvement often\u00a0comes from <strong>removing<\/strong>\u00a0something that was preventing a higher quality output.<\/p>\n<p style=\"text-align: left;\">When we remove something our costs are likely to go down\u00a0and this reduction in cost can be passed on\u00a0to the customer. Unfortunately\u00a0the idea that lower costs mean lower quality is also\u00a0deeply engrained into our thinking &#8211; so if a supplier offers what appears to be higher quality at\u00a0a lower price we get suspicious. There must\u00a0be a catch or a trick.<\/p>\n<p style=\"text-align: left;\">So, to avoid disappointing your customers when you make an improvement by removing an impediment to quality &#8211; just increase the price a bit.\u00a0 That way your costs go down, the\u00a0price goes up, the customers expectation is\u00a0met\u00a0and everyone is happy; your customers and especially your accountant! It can&#8217;t be that easy surely. There must\u00a0be catch?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increase quality and reduce cost? Impossible surely!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,42,43],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-business","category-how","category-why"],"_links":{"self":[{"href":"https:\/\/hcse.blog\/index.php?rest_route=\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hcse.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hcse.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hcse.blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hcse.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154"}],"version-history":[{"count":0,"href":"https:\/\/hcse.blog\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions"}],"wp:attachment":[{"href":"https:\/\/hcse.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hcse.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hcse.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}